SEO optimisation and website redesign for Gabriel Rafi

Client: Gabriel Rafi
Industry: Health — clinical neuropsychology
Services provided: Website redesign, SEO optimisation, client training

Client review

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Project objective

Gabriel Rafi, a clinical neuropsychology expert practising in London, Dubai and Paris, needed to rebuild his existing website to improve his visibility in search engines — particularly on Google for the keyword "Gabriel Rafi". The goal was a site that was both easy for Gabriel to manage himself and optimised for search, so he could grow his online presence.

Solutions implemented

Redesign and SEO optimisation:
We built a new website following SEO best practice so Google could index it properly. That work covered metadata optimisation, semantic HTML markup to improve structural SEO, and content written around the keywords that matter in his field.

A platform with a CMS built in:
So Gabriel could update his own site easily, we installed Ghost CMS, a content management system that is genuinely simple to use. The CMS lets Gabriel refresh his content regularly and makes sure anything he adds respects SEO conventions, so the site's search performance keeps improving.

Client training:
Gabriel was trained on the CMS and on SEO fundamentals so he could run the site independently. The training covered techniques for writing SEO-friendly content, keeping the site up to date, and strategies for maintaining and improving search rankings.

Performance

Results

Gabriel Rafi's rebuilt site quickly showed a significant improvement in its Google ranking for the keyword "Gabriel Rafi". The site is not only more visible but also more engaging for visitors, which helped increase traffic and strengthen his online presence. Gabriel is now able to keep his site current and carry on improving its search performance using the tools and training we provided.

Conclusion

The Gabriel Rafi redesign shows both our experience in building websites optimised for search and our ability to equip clients with what they need to succeed online. At Abstract27 we are committed to helping clients reach their digital goals through tailored solutions built around their particular needs.