Blog
Web design
Website for a children's French school in London: Club Petit Pierrot, from WordPress to Ghost
How Abstract27 rebuilt clubpetitpierrot.co.uk off WordPress and onto managed Ghost CMS: a term-driven site for a French immersion school running since 1993, a shop with no card data on the site, and a team that publishes its own term dates.
Website redesign for a London law firm: The French Law Practice on Ghost CMS
How Abstract27 redesigned frenchlawpractice.com for Caroline Cohen: a bespoke static site replaced by managed Ghost CMS, an architecture built for a regulated practice, and a solicitor who now publishes her own legal briefings.
Website creation for an interior designer in London and Paris: Madame Design
How Abstract27 built madamedesign.uk for Valérie Gnansia Arquier: a portfolio website for an interior designer working across London and Paris, on managed Ghost CMS, with projects she publishes herself.
Website creation for an independent online magazine: DoYouSpeakLondon, from WordPress to Ghost
How Abstract27 moved doyouspeaklondon.com off WordPress and onto managed Ghost CMS: 173 articles migrated, a six-world editorial taxonomy, a free weekly newsletter, and a publisher who now sells sponsored features herself.
Alma (monalma.com): a bespoke video course website, built on Ghost and Paddle
How Abstract27 built monalma.com for Anaïs Simon: managed Ghost CMS, a bespoke theme executed from the client's own brand book, protected video courses, and international payments with Paddle as Merchant of Record.
Dispensaire Français: a bilingual WordPress-to-Ghost rebuild for a medical and social charity
How Abstract27 rebuilt the website of the Dispensaire Français – French Benevolent Society: two Ghost instances in French and English, 664 contacts migrated, a newsletter sent from the site, an online donation form with Gift Aid built in, 132 redirects and the old WordPress archived for good.
A website for Français du Monde-ADFE UK: a civic association through an election year (francaisdumonde.co.uk)
How Abstract27 runs the website of Français du Monde-ADFE UK, a public-interest association for French citizens in the United Kingdom: paid membership, newsletter, several authors — and a 2026 consular election campaign kept apart from the association's own content.
Franco-British Data Society: a bespoke Ghost website for a Franco-British association
How Abstract27 moved the Franco-British Data Society from WordPress to Ghost CMS: a bespoke theme, an events diary split into upcoming and past, and memberships and newsletter the association runs itself.
Wix to Ghost migration for the FAFGB: a 39-association directory inside an institutional website
How Abstract27 moved the Federation of French Associations in Great Britain off Wix: 68 content items rebuilt, a 39-association directory, a newsletter sent straight from the site, and a French institutional identity.
An election campaign website for an independent list of 26 candidates (unmondedeprojets.org.uk)
How Abstract27 built the campaign website of Un Monde de Projets, an independent list of 26 candidates in the 2026 French consular elections in London: a campaign theme designed for Ghost, 26 candidate profiles, a how-to-vote page and a newsletter.
A bilingual election campaign website for Ensemble! (ensemble2026.uk)
How Abstract27 built the French–English campaign website of the Ensemble! list for the 2026 consular elections in the UK: a bespoke front end on two Ghost instances, candidate profiles in both languages, and a site that carried on after polling day.
WordPress to Ghost migration: how APAR.TV rescued its media with a full rebuild
How migrating 8,000+ articles from WordPress to Ghost turned APAR.TV from a slow, ad-saturated site into a fast, profitable media outlet. A full case study of the rebuild.